Search engine optimization (SEO) is the most effective online marketing technique, which internet marketers use today since it targets potential online buyers, who use search engines to find product or service related information before making a purchase decision. In-depth search engine optimization involves organic SEO, Pay Per Click (PPC) marketing, and other product or service promotional techniques such as mobile marketing, email marketing, and social media marketing.
We have taken SEO Egypt to a whole new level, and local small businesses can today fairly compete with large and well-established businesses in terms of website traffic and the conversion rate. We have a dedicated team of well-trained SEO experts, who have been in the SEO industry for a number of years, and have possessed sufficient skills, knowledge, and expertise in advanced SEO techniques, which are necessary for a website to be ranked higher in the local search engine results page (SERP).
Why You Need SEO
As a business owner, you need SEO for three main important reasons: Firstly, organic SEO is the most cost-effective online marketing technique since apart from the cost of SEO services, search engines don’t charge any fee for your website to appear on the SERP. Secondly, When your website appears at the top of the SERP, you have very high chances of getting a massive website traffic, which brings us to the third reason why you need SEO; the conversion rate. The high the conversion rate of a website, the higher you get sales, subscriptions, or downloads, depending on what you are marketing on your website.
Effective SEO Techniques and Practices
1) Organic SEO
As we said earlier, organic SEO is the most cost-effective online marketing technique in terms of return on investments. Consequently, it is necessary for small and medium business owners to embrace organic SEO. For you to achieve effective organic SEO, there a few techniques and practices that you need to perform on your site as follows:
a) Extensive Keyword Research: The blood life of organic SEO is keyword research. You need to perform extensive keyword research using the best keyword tools such as Moz and Google Keyword Tools, and come up with a list of profitable and longtail keywords in your niche.
b) Effective Use of Keywords: After finding your best keywords, ensure that you use them effectively on your web pages, meta descriptions, and meta tags, where they will be visible to both human and the search engine robots for a higher ranking in the SERP. Note that if you do keyword stuffing, which is excessive use of your main keywords, your website may be penalized by major search engines such as Google, Bing, and Yahoo, and it will not appear in the SERP when the local audience are searching for products or services that you offer.
2) Mobile Marketing
Mobile marketing is currently the most trending new online marketing technique, which internet marketers use to generate more web traffic from the search engine users that use hand-held devices such as smartphones, iPad, iPod, and tablets to search for product-related information.
To make a good use of mobile marketing, you need to ensure that your website designer is experienced and highly skillful in designing responsive websites, which can easily resize to fit on the screen of mobile devices mentioned above. To add on top, ensure that texts, images, and frames or widgets used on your site are fluid and can also resize properly when a user of these small devices rotate their device in different portraits for better viewing.
3) Social Media Marketing
Top search engines use social media pages or profiles related to a given website to gauge its authority, which in turn improves the quality score of the same website. The higher the quality score of a website, the higher it will rank in the SERP of the major search engines. Consequently, you need to ensure that you embrace social media marketing, by regularly posting product related contents for your social followers who also may help in sharing out your content.
Moreover, to engage your social media followers, you need to follow up and respond to their questions, comments, and recommendations regarding your brand. Also, ensure that you do not post many contents within a short period of time as this may overwhelm your followers and even leave your social network. Finally, ensure that you only post at a specific time of the day when you expect a lot of your followers to be online and they will definitely see your post.
4) Paid Search Optimization (PPC)
PPC is the most result-oriented and effective online marketing technique; this is because it always targets online buyers who are very ready to make purchases and may have their credit cards at hand. When done correctly, PPC will always bring converting leads to your website and have impressive sales. Egypt SEO has evolved over a time and almost all businesses, whether small, medium, or large, are using PPC to get impressive results in terms of conversion and sales.
However, since PPC is purely paid online marketing technique, you need to hire an expert who knows how PPC works and can perfectly maximize profits and minimize losses, which are always experienced as a result of clicks that are not going to convert at all. As a parting shot, If you need in-depth SEO including PPC marketing, you can contact us and get the best online marketing results that will make your brand go viral.
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